Custom Headless E-commerce Website Development for Muskloom

A Custom Headless E-commerce Experience Built Around Product Discovery and Enquiries

Muskloom is a home textile brand offering collections across bedroom, bathroom, kitchen, and dining categories. We developed its website entirely from scratch, combining a custom Next.js frontend with Shopify's e-commerce infrastructure to create a flexible, responsive, and visually engaging product discovery experience.

The headless architecture connects the custom frontend with Shopify through the Storefront API, allowing products, collections, images, pricing, descriptions, and product variants to be managed centrally through Shopify Admin. This separation provides a tailored customer-facing experience while retaining Shopify's established catalogue management capabilities.

We implemented advanced product discovery features, including search, filtering, sorting, pagination, product variants, related product recommendations, and custom product galleries with image zoom and thumbnail navigation. Responsive navigation, a mega menu, and mobile-specific gallery interactions help maintain a consistent experience across devices.

Rather than using a conventional cart and checkout flow, the platform follows an enquiry-enabled purchasing model. Customers can submit product enquiries through dedicated forms, which are processed through custom Next.js API routes and integrated with email notifications, Shopify, and MongoDB for enquiry handling and record management.

Framer Motion brings additional movement and interaction to the interface, while technical SEO and performance optimizations support discoverability and usability. The implementation also includes dynamic metadata, canonical URLs, product and collection structured data, XML sitemap generation, robots.txt, Open Graph metadata, and product-specific SEO.

• Custom Next.js frontend integrated with Shopify Storefront API

• Centralized product and collection management through Shopify Admin

• Advanced product search, filtering, sorting, and pagination

• Product variants, related products, and custom interactive galleries

• Enquiry-based purchasing workflow with email, Shopify, and MongoDB integration

• Custom Next.js API layer with Nodemailer email handling

• Responsive navigation, mega menu, and mobile interactions

• Framer Motion animations and transitions

• Technical SEO, structured data, and performance optimization